Marketing Funnel – Effective Path to Sustainability

August 15, 2017

 

With the improved food technologies and production infrastructures in this 21st century, there are more and more Malaysian are venturing into food related business whether opening a restaurant chain or importing or even producing their own brand of products. According to World Fact Book 2014, Malaysia food service industry showed a steady year-on-year growth percentage of just over 5% from 2009 to 2012 and is forecasted this growth pattern to continue.

With the consistent growth of competition in Malaysia’s food industry today, no brands or entities can neglect the importance and success of marketing role on differentiating themselves with the competitors.

For any newcomers, setting up a business itself is no simple task especially with the amount of considerations and efforts taking place to outshine your products and services against your competitors. Selling points to differentiate yourself including the cuisine, location, operation, deliverance, and the list goes on and on. Most food entrepreneurs will get through the 90% of a food business which is the operations & deliverance, neglecting the remaining 10% which is the need of strategies to pull punters to their food entities, and hence resort to improvising marketing activities alongside their live business operation whenever they deem necessary.

Read more

ADITIF MAKANAN – Apa Yang Perlu Anda Tahu?

July 20, 2017

Aditif makanan adalah bahan yang selamat untuk dimakan dan ditambah secara sengaja ke dalam makanan dengan kuantiti yang sedikit Aditif makanan tidak termasuk vitamin dan mineral, tujuan utama aditif makanan ditambah adalah untuk seperti yang berikut:

  • Memanjangkan jangka tempoh penyimpanan makanan
  • Meningkatkan kualiti makanan dan juga persembahan (tekstur, warna, rupa, rasa dan konsistensi)
  • Menambahkan keenakan atau perisa makanan
  • Memberi kesenangan dalam penyediaan makanan kepada para pengguna

Jangan kelirukan aditif makanan dengan bahan pencemaran (kontaminan). Bahan pencemaran adalah bahan yang ditambah secara tidak sengaja ke dalam makanan seperti logam berat, residu racun perosak atau ubat-ubatan dan sebagainya.

Read more

Color in Food Marketing Malaysia

June 14, 2017

We could agree that in this information era, digital marketing had impacted on how food entities and brands communicate with their audiences. While appointing professional digital marketers to ensure effectiveness and efficiency had become the norm practice of a smart food industrialist, colors had surged as a major factor to consider for brand consistencies and imagery; while proven & recognized to possessed powerful impacts on consumers’ behavior and decisions.

Read more

Can Business in Malaysia Rely on Organic Facebook Posts?

May 31, 2017

Undeniably, trends on Digital Marketing leading to businesses is rising globally. Approximate 70% of the population are 35 years old in the Southeast Asia region. According to the Latest Digital in 2017: Southeast Asia report by We Are Social and Hootsuite, and these populations are driving the adoption of the internet that continues to disrupt existing business models with digital marketing.

 

In Malaysia itself, we came up second, with 81% usage of smartphones in Southeast Asia region after Singapore in 2017. Proven in the report by https://ecommerceiq.asia, we South-east Asians love our mobile devices, with 90%-95% of the populations using mobile phones for their daily convenience.

Read more

Malaysia Acknowledge Future Influence of Digital Marketing

May 17, 2017

The month of May 2017 is certainly an exciting one for anyone within the Digital Industry. With the RM105 million acquisition of REV Asia Bhd, Malaysia’s leading digital media group, by Media Prima Digital Sdn Bhd & Youth Asia Sdn Bhd, an indirect wholly-owned subsidiary of Media Prima Bhd, on their announcement on May 8th; and 9 days later MyEG Services Bhd spokesman made an official announcement of their interests to seal the deal of buying the controlling stake of popular food review website in Malaysia, eatdrinkkl.blogspot.com/ .

Read more

Setting Up Food Truck Business In Malaysia

May 12, 2017

Food trucks definitely gaining some traction in Malaysia. With such easy set up and support from the government, I think we are about to see a new culinary scene here revolutionized.

In 2017, Selangor has about 130 operating food trucks, and the number is expected to double by 2018, as pointed out by Amirudin Shari, Selangor State Executive Councilor for Youth Development, Sports, Cultural and Entrepreneurship Development. We definitely seeing the trend hiking. You may ask why; why now as food truck was never something new even in Malaysia, and why is it food truck and not automated food service such as vending machines?

Read more