Social media influencers have a dedicated following, and their words carry weight. Especially in Malaysia, a country without much artists or showbiz business, the pool of influencers and its effects grew rapidly over the decade. All you need is a good review, strategic product placement, repost, share or post link from these brand advocates to turn their followers into your potential customers, allowing your brand, product or service to stand out and even go viral among the masses.
If you’ve worked for a food or beverage brand, you already know that influencer marketing is a great way to get your product into native content and out to audiences that have been traditionally hard to reach. Truth is when customers look for recipes and new foods and drinks to try, they no longer search through traditional recipe books and magazines, they look at recipe videos from Facebook pages and they search for specific recipes on Google. They read reviews and recommendations before deciding on what to eat or cook. This content quickly shows people what the end result will look like, how to prepare something and often where to find it. That’s the beauty of consumers brought by the digital convenience in this century.